It is not enough to plan an event, it’s also necessary to ensure that everyone gets the word out about it. Whether you’re announcing the launch of a product, hosting an event, a charity fundraiser or even the opening of a business, a well-crafted press release for an event can attract journalists, bloggers, influencers, and even event attendees. Event Press Release Example

In this guide you will learn how to write a press release for an event, have a look at a press release example for an event, download a proven template, know the most common mistakes in writing a press release for an event and learn how to use BeritaWire to send your event announcement to the top media in Indonesia.

What Is an Event Press Release?

An event press release is a formal piece of information that is sent to media and journalists prior to or following an event. It is designed to attract media attention, attendance to the event and awareness to your target audience.

A press release is not an ad—the information it conveys is factual and news worthy and can be reproduced and referenced by journalists.

Event press releases are typically issued by businesses for the following events:

• Product launches
• Conferences
• Seminars
• Webinars
• Charity events
• Award ceremonies
• Corporate events
• Grand openings
• Trade shows
• Community events

Why Event Press Releases Matter

A professionally written press release can help you:

• Increase event registrations
• Improve online visibility
• Gain media coverage
• Build brand credibility
• Reach investors and stakeholders
• Generate backlinks
• Improve SEO
• Drive website traffic

When distributed through BeritaWire, your announcement can reach a wide network of Indonesian news websites, business publications, and online media.

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Event Press Release Structure

Every effective event press release follows a clear format.

Section	Purpose
Headline	Grab attention immediately
Dateline	State city and date
Introduction	Answer who, what, when, where, and why
Body	Explain the event details
Quote	Add credibility from organizers
About Company	Introduce your organization
Contact Information	Help journalists reach you

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Event Press Release Example

FOR IMMEDIATE RELEASE

TechNova Announces Annual AI Innovation Summit 2026 in Jakarta

Jakarta, Indonesia – August 15, 2026

TechNova today announced the launch of its Annual AI Innovation Summit 2026, scheduled for September 20 at the Jakarta Convention Center. The event will bring together industry leaders, technology experts, startups, and investors to discuss the future of artificial intelligence and digital transformation.

More than 2,000 attendees are expected to participate in keynote sessions, networking events, startup exhibitions, and product demonstrations.

“Our goal is to connect innovators, investors, and businesses under one roof while showcasing the latest AI breakthroughs,” said John Smith, CEO of TechNova.

Registration is now open through the company’s official website.

About TechNova

TechNova is a technology company focused on artificial intelligence, automation, and digital innovation across Southeast Asia.

Media Contact

Sarah Williams

Marketing Manager

Email: media@example.com

Phone: +62 XXX XXX XXXX

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How to Write an Event Press Release

1. Write a Powerful Headline

Your headline should explain the event in one sentence.

Examples:

• Company Announces Annual Marketing Conference
• Jakarta Startup Hosts AI Innovation Summit
• Charity Organization Launches Fundraising Event

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2. Begin With the Important Information

Your first paragraph should answer:

• Who?
• What?
• When?
• Where?
• Why?

Journalists should understand the story within the first few seconds.

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3. Explain Why the Event Matters

Don’t simply describe the event.

Explain why readers should care.

Examples include:

• Industry trends
• Community impact
• Business growth
• Product innovation
• Educational value

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4. Include Quotes

Quotes make your press release more authentic.

Example:

“This event reflects our commitment to helping businesses embrace digital innovation.”

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5. Add a Boilerplate

A boilerplate briefly describes your company.

Keep it under 100 words.

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6. Include Contact Information

Always provide:

• Contact name
• Email
• Phone number
• Website

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Event Press Release Template

Headline

FOR IMMEDIATE RELEASE

City, Date

Opening Paragraph

Introduce the event while answering who, what, when, where, and why.

Body

Provide event highlights, speakers, agenda, audience, registration information, and key benefits.

Quote

Include a statement from an executive or organizer.

About the Company

Provide a short company description.

Media Contact

Name

Email

Phone

Website

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Common Mistakes to Avoid

Avoid these common errors:

• Writing promotional copy instead of news
• Using clickbait headlines
• Missing event dates
• No media contact information
• Long paragraphs
• No quotes
• Poor formatting
• Spelling mistakes

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Best Practices for Better Media Coverage

To improve your chances of publication:

• Keep the release between 500–800 words.
• Use a clear, news-focused headline.
• Include one or two relevant quotes.
• Add high-quality event images if available.
• Distribute your press release at least one to two weeks before the event.
• Include a registration link or event website.
• Target media outlets that cover your industry.

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Why Choose BeritaWire for Event Press Release Distribution?

The first step to writing a great press release is only the beginning. It must get to the right journalists and to the right publishers in order to get the maximum exposure.

With BeritaWire, you can:

• Access to Indonesian news sites and business media.
• Send press releases out in a timely fashion via an efficient submission process.
• Increase online visibility and brand awareness.
• Boost search engine visibility using published news.
• Help with product launches, conferences, business events, and announcements to the community.

From promoting a startup event to a large-scale corporate conference, BeritaWire helps you get your news in front of the right people.

Conclusion

A good event press release can make a huge impact in raising awareness about your event, getting the media to cover your event, and making your organization more credible. Students can use the structure and best practices described above to develop news announcements.

Once you’re ready to share your event press release on Indonesia, BeritaWire will give you a quick and reliable platform to get your story to journalists, publishers and participants.

Frequently Asked Questions

1. What is an event press release?

An event press release is an official announcement shared with media outlets to promote or report on an event and encourage news coverage.

2. When should I send an event press release?

Ideally, send it one to two weeks before the event to give journalists enough time to cover it.

3. How long should an event press release be?

Most effective event press releases are between 500 and 800 words.

4. What should an event press release include?

Include a headline, dateline, introduction, event details, quote, company boilerplate, and media contact information.

5. Can a press release improve SEO?

Yes. When published on reputable news websites, it can increase brand visibility, referral traffic, and backlinks.

6. Why use BeritaWire for event press release distribution?

BeritaWire helps businesses distribute event announcements to Indonesian media outlets, improving visibility and making it easier to reach journalists and potential customers.